The book s conclusions are putatively supported by research done with 1,000 generation x professionals. Awardwinning consultant and speaker sally hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. Sally hogshead and the art of fascination rainmaker. Sep 05, 2017 hogshead was recently inducted into the speaker hall of fame, the industrys highest award for professional excellence. To get a jumpstart on your personal branding work, use the free 15minute activity. I guarantee you will learn many new great ideas about conference panels from this blab of my thursday chat with the wonderful kristin arnold. Evaluate how you act in front of managers, and take sally hogsheads personality test to see how your personal brand is perceived right now plus, be sure to download our free career resources that help you build your brand. Mar 21, 2017 the difference now is that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life. Sallys book gives you the tools, clarity and positioning to own your brand. Everyday low prices and free delivery on eligible orders. My friend sally hogshead is a new york times bestselling author and worldclass branding expert.
Sally hogshead lots of speakers have a fascinating story. Fascinate ebook by sally hogshead 9780061966163 rakuten kobo. Jan 28, 2017 one of my favorite books about branding is fascinate. Hogshead was inducted into the national speakers associations speaker hall of fame in 2012. He is the author of five bestselling business books including nonobvious wall street journal bestseller and likeonomics shortlisted for best salesmarketing book of the year by 1800ceoread. She became famous in the advertising profession during her early 20s. This book is a fascinating read of sally hogshead s amazing experiences that have shaped the information and research within it. The extra is it is easy to understand the steps i need to move through to fascinate my work and attract clients in a way i feel more comfortable in implementing. In february 2010, harpercollins will publish fascinate. To date, sally hogshead has helped more than one million people discover their personal brand. Sally hogshead has developed a researchbased system to make brands more fascinating. Book sally hogshead for speaking, events and appearances.
Master marketer sally hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. This short online assessment identifies how your business or product is most likely to captivate anyone. Read fascinate your 7 triggers to persuasion and captivation by sally hogshead available from rakuten kobo. Sally hogshead is the worlds authority on fascination. The word fascinate comes from the latin word fascinare, meaning to bewitch or hold captive so others are powerless to resist. To be able to communicate to others in such a way that you feel amazing about yourself and others feel amazing around you. Sally hogshead new york times bestselling author, hall of. Sally hogshead believes the greatest value you can add is to become more of yourself. He has worked with authors for a decade to help them build their platform, connect with readers, and sell more books. Her studies are not about how you see the world, but how the world sees you.
Book sally hogshead to speak author, keynote speaker. Fascinate how to make your brand impossible to resist. Sallys most recent two books were both new york times bestsellers. Now shes created a fascination personality test that actually measures how people perceive your communication. Jul 12, 2017 can selfhelp books really make a new you.
But its pretty much all good bits, so you may find yourself watching the whole thing. I first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Sally hogshead is an international hall of fame speaker and new york times bestselling author of her revised book, fascinate. Most people will find themselves in scenario one after finishing sally hogsheads how the world sees you. Gotham books published hogsheads radical careering. I believe that for the foreseeable future, fascination will remain an art, but sally hogshead removed the mystery out of it and put it on a solid path. Sally s book gives you the tools, clarity and positioning to own your brand. Once you know what makes you valuable to others, you are more authentic and confident in manner. Sally hogsheads newest book how the world sees you youtube.
How to make your brand impossible to resist by sally hogshead 2016, hardcover, revised at the best online prices at ebay. Your 7 triggers to persuasion and captivation by sally hogshead fascination scale avoidance youll take steps to avoid tv commercials disinterest you might leave the room during a commercial break to grab a bite neutrality you dont really care if you watch the commercial or not. Steve farber if youve read one of steves three bestselling books the radical leap, the radical edge. This book has helped companies large and small attract their ideal customers, but i love how the concepts in the book can build your personal reputation at work. Apple ibooks category bestsellers, february 5, 2017 feb 10, 2017. May 24, 2016 sally hogshead is an international hall of fame speaker and new york times bestselling author of her revised book, fascinate. Over the past 15 years, rohit has advised hundreds of global brands as a.
My favorite part of this edition is the new brand fascination profile. Jun 17, 2014 i first met sally hogshead when she was at the beginning of her authorspeakerwisdom leader life, fresh from a meteoric career as the youngest advertising agency chief in the u. Please take a moment to update your preferences so that we can send the books. Drawing upon her 20 years of awardwinning brand experience and proprietary market research published in 14 languages, sally teaches her stepbystep. Sally was incredible in writing attractive ads that win the confidence of millions of customers. Sally hogshead is the creator of the fascination advantage assessment, the first communication assessment that measures your personal brand. Fascination is the most powerful way to capture an audience and influence behavior.
Youre not going to take continue reading fascinate. Starting off as an advertising writer, she ended up being a brand consultant for worldclass companies. Sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art. Sally actually understands the science of fascination. It is a wellwritten and thought out story as well as an impactful reference book that is a fun read and is easy apply to any situation. Apr 05, 2016 sally hogshead book fascinate is the closest that anyone had reached so far towards making fascination a science after a long history of it being perceived a kind of mystery and at best an art.
And as a former star in the advertising industry, she has plenty of practical experience creating fascinating messages. Hogshead was recently inducted into the speaker hall of fame, the industrys highest award for professional excellence. Sally hogshead new york times bestselling author, hall. Sally hogshead is an awardwinning writer and a brand expert. How the world sees you taps into sally hogshead s decade of research to reveal who you are, at your best. Apple ibooks category bestsellers, february 5, 2017. She frequently appears in national media including nbcs today show and the new york times. Gotham books published hogshead s radical careering. Oct 30, 2017 sally hogshead is an awardwinning writer and a brand expert. She is currently the ceo of champion women, an organization leading targeted efforts to advocate for equality and accountability in sport.
You know, im so excited to have you mention that because its sort of like my new baby. The science of fascination is based on hogsheads decade of research with 250,000 participants, including dozens of fortune 500 teams, hundreds of. Aug 31, 2016 my friend sally hogshead is a new york times bestselling author and worldclass branding expert. Rohit bhargava is a trend curator and storyteller who believes in sharing nonobvious ideas. My newest book, how the world sees you, is coming out this summer. When i worked in advertising, i worked with a lot of really big brands like nike and mini cooper and target, and i saw that most brands, even if theyre small to mediumsized businesses, have to make an uncomfortable choice. How to make your brand impossible to resist by sally hogshead. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers.
In 2005 penguin published sallys first book, radical careering. See more ideas about fascinator, personal branding and brand archetypes. The new york times, the today show and various other media have interviewed her on several occasions. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. How the world sees you discover your highest value through the science of fascination. The difference now is that you have a deep understanding for what you have read, structured notes about key take aways and a plan for how to implement this new learning to improve your life.
Nov 10, 2016 sally hogshead lots of speakers have a fascinating story. Sally hogshead, new york times bestselling author of fascinate and how the world sees you dont miss this shining book on a hill. Sally hogshead s newest book how the world sees you sally hogshead. Shed handled a difficult pregnancy by, among other things, writing an amazing little book, radical careering. How to make your brand impossible to resist revised and updated by sally hogshead isbn. View sally hogsheads profile on linkedin, the worlds largest professional community.
As with the audio version of this book, it held my attention and i was fascinated by the style and information that sally has put together for a great read. Sally hogshead skyrocketed to the top of the advertising profession by age 24, becoming the most awardwinning advertising copywriter in the u. Growing up with the last name hogshead would give anyone an unconventional point of view. How to make your brand impossible to resist book online at best prices in india on. She won hundreds of awards for branding, copywriting and creativity. Her campaigns for brands such as mini cooper, nike, godiva and cocacola have fascinated millions of consumers. Her advertising work hangs in the smithsonian museum of american history. Starting off as an advertising writer, she ended up being a. A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract atte. This new edition includes a free assessment tool called the brand fascination profile, which will help you earn attention in any environment. Sally hogshead is a new york times bestselling author, hall of fame speaker, chief executive officer of fascinate, inc and a. Discover your highest value through the science of fascination. How the world sees you, a complete guide on how to defeat the threat of competition and add value to every communication is also a nyt bestseller.
He has worked 1on1 with over a hundred authors including daniel pink, hugh howey, barbara corcoran, chip and. Discover your highest value through the science of fascination is based on the premise that to become more successful, you do not have to change who you areyou have to become more of who you are. How the world sees you by sally hogshead 9780062230706 harperbusiness. Hogshead was recently inducted into the speaker hall of fame, the industrys highest award for. Are you making any of these mistakes in your career. Love sally hogshead and her wisdom and her passion for this topic. Rather than the typical biography of our nations 40th president that either slams him from the left or lionizes him from the right, grande shows us the man in full. She began to see specific and interesting patterns that all centered on one element.
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